Puma BeatBox Race Runner
This device was created by Puma's advertising agency, J. Walter Thompson New York, with some help from a NASA robotics engineer and a group of MIT students.
It's equipped with nine downward-facing infrared sensors that can track straight or curved lines on the ground. With some help from an Arduino microcontroller and a 9-axis accelerometer, it can zip along a running track while following one of the existing lane-marking lines, making 100 steering adjustments a second to stay on target.
Puma hasn't stated a maximum speed, but it can match Usain Bolt's 100-meter dash world record of 44.7 km/h (27.4 mph).
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